Customer Campaign and Insights Specialist

Talent, Support, Success.

About the Role

We are looking for a CRM Specialist to join our Marketing Team.  Our ambition is to implement a highly effective CRM programme using Microsoft Dynamics driving business results.  This role will support business targets across our web, call centre and with a particular focus on our branch business.  This is an exciting time for CRM within our business as lots of development work is in progress and this is an opportunity for the right person to show-case the power of unlocking data to drive FBD Insurance’s growth objectives. 

The right candidate will be a passionate and energetic champion of data and insights to generate a return on investment, identify opportunities to drive growth and improve customer retention and satisfaction.

Job Responsibilities

• Lead CRM sales campaign design, implementation and reporting for the all products with a particular focus on our branch business.
• Work with B.I. Analysts to refine lead criteria for increased ROI.
• Develop & maintain campaign performance dashboards for all CRM campaigns
• Mine the data and campaign performance and provide actionable insights to continuously drive quotes and sales.
• Drive and manage the flow of marketing leads & opportunities to Sales
• Forecast commercial impact of campaigns and make recommendations on how to improve performance and ROI.

Job Responsibilities

• Track and manage marketing consent and derive insights to guide strategy and planning.
• Develop our understanding of customer behaviour patterns and provide actionable insight to relevant stakeholders.
• Actively seek and identify opportunities for improvement of marketing activity throughout the customer funnel, working toward improving metrics such as quote volumes, CPQ and conversion
• Work closely with the Marketing Managers to identify deploy and evaluate a long-term customer contact strategy across BTL channels
• Interface closely with key departments as we continue to develop CRM systems and capability within the business.

Education

• Honours degree in market research/maths/statistics/science or equivalent 3rd level qualification.

Experiences

• 3 years+ experience in a similar role, although experience doesn’t have to be limited to Insurance and/or Financial Services sectors.
• Experience using an email marketing tool is useful.

Competencies

• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics for execution.
• Candidate must be a self-motivated person who can work with a team and drive projects individually
• Candidate must have detail-oriented with commercial understanding of the importance and contribution of insights. 
• The position requires someone who is sales and target focused with strong ability to analyse data and take direction from it
• Excellent communication skills and ability to deal with people at all levels
• Very good knowledge of CRM (Microsoft Dynamics) functionality and capability.
• Very good knowledge of SQL
• Excellent understanding of GDPR rules and regulations. 

MCC

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Our Benefits Include:

FBD is an inclusive Equal Opportunity employer that considers applicants irrespective of their age, gender, ethnicity, culture, religion, language, sexual orientation, ability, disability and social circumstances.