Campaign and Comms Lead

Talent, Support, Success.

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About the Role

We are looking for a Campaign Marketing Lead to join our Marketing Team and play a critical role in delivering business growth. You will support the planning and delivery of integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activity is delivered efficiently, accurately and on time.

Job Responsibilities

• Manage the execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines
• Working with internal teams, develop content required for customer communications to drive customer engagement
• Identify opportunities to improve campaign processes, customer engagement and marketing effectiveness
• Coordinate and deliver assets to ATL campaigns and product marketing campaigns in collaboration with Media lead
• Develop campaign briefs, manage timelines and coordinate creative assets and approvals
• Liaise with internal stakeholders, agencies and suppliers to ensure smooth campaign delivery
• Own content strategy for all products, producing content across multiple touchpoints to deliver on key performance metrics
• Be the marketing point of contact for sales collateral to support channel targets
• Input into campaign targeting and campaign scheduling
• Manage the annual campaign calendar in life for the existing Customer portfolio
• Monitor campaign performance, collate results and prepare regular marketing reports
• Providing regular reports on campaign performance, including KPI analysis and evaluation
• Support Senior Marketing Manager with annual planning and campaign budget tracking
• Manage POs and invoicing

Job Responsibilities

Education

• 3 years+ experience in a similar role, although experience doesn’t have to be limited to Insurance and/or Financial Services sectors
• Will ideally have a degree in Marketing, Business Studies or equivalent

Experiences

• Experience in marketing campaign execution across multiple channels including ATL and BTL
• Experience in campaign asset development, aligned to overall brand
• Experience in Microsoft MS marketing preferred
• Strong project management and organisational skills
• Good analytical skills and confidence working with campaign data

Competencies

• Candidate must be proactive, detail oriented and comfortable managing multiple projects simultaneously
• Candidate must be a self-motivated person who can work with a team and drive projects individually
• Excellent communication skills and ability to deal with people at all levels
• Experience working with external agency partners

MCC

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Our Benefits Include: