Agri Marketing Manager

Job Overview

To plan, execute and evaluate the FBD and FBD Trust agri marketing and events calendar. The role holder will ensure that the FBD presence at events is optimised in line with well-managed budgets ensuing return on investment and stakeholder engagement is key.

Job Responsibilities

• Develop and manage the annual FBD and FBD Trust agri marketing and event plan to support business KPIs.
• Manage the relationship between FBD Insurance & FBD Trust in relation to events, shows, conferences, exhibitions, awards etc.
  • Activate Trust sponsorships where appropriate
  • Produce and present quarterly report detailing the Trust sponsored activations in Trust board meetings
  • Hold quarterly updates with key stakeholders across the business with a view to keeping them up to date on all upcoming Trust initiatives
• Develop and maintain a good relationship with FBD Trust stakeholders and beneficiaries ensuring proactive communication all year round.
• Develop the PR and contact strategy plan to champion FBD and FBD Trust event programme internally and externally.
• Evaluate all events and recommend optimisation or changes as appropriate.
• Contribute to the ESG strategy for FBD and how this can be integrated with FBD Trust activity.
• Work with Marketing agency partners and key external and internal stakeholders to deliver best in class work and value for the brand.
• Ensure execution of budget in line with the procurement policy

Job Responsibilities

• Understand the customer, agricultural sector and market trends
• Drive for identifying new opportunities and new and innovative ways of executing engaging events.
• Demonstrate focus on measurement & effectiveness across marketing activity and budgets. Take action to ensure marketing delivers best the return on investment.

Education

• Will ideally have a degree in Marketing, Business Studies, Agriculture or equivalent.

Experiences

• Previous marketing and event management experience is essential for this role
• Strong agricultural sector knowledge is essential
• 5 years+ experience in a similar role, experience does not have to be limited to Financial Services

Competencies

• Outstanding commercially focused marketing professional with proven ability in leading and managing a busy events calendar. High levels of organisation, customer focus, external orientation and excellence in execution.
• Energy, enthusiasm, and an ability to work cross-functionally.
• Strong interpersonal and communication skills with the ability to build relationships and influence those around them.
• Eager to drive and execute innovative work in a results-orientated environment.

Company Benefits

• Competitive market leading salary depending on skills, experience, and qualifications.
• Generous pension (employee contribution matching of up to 8% if you contribute 2%).
• Annual performance related bonus and pay review.
• Generous holiday allowance days plus bank holidays
• Health Insurance contributions.
• Approved Profit Share Scheme.
• Cycle to Work benefit scheme.
• TaxSaver Travel Scheme.
• Family friendly parent’s maternity, paternity and parent's leave.
• €200 wellness allowance.
• Employee Assistance Programme.
• Professional qualification and exam support.

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This role is being offered on a permanent contract with a closing date of 30th October 2025.